Social media analytics, business, public health and public policy
Hosted By: AmirKabir’s CEIT’s department’s Students’ Scientific Chapter
The rapid generation of data in diverse forms and from various sources has important strategic value for individuals, companies and decision-makers. In particular, the social media data and analytics have potential utilities in wide spectrum of disciplines. In this talk, first I will briefly introduce some of the applications of social media analytics in business, healthcare and public policy domains. Then, I will present in detail the findings of my research on studying customer satisfaction from user-generated reviews and propose a Bayesian framework for customer satisfaction. I will conclude my talk with proposing some avenues for future research in the area of social media analytics.